Testing Interventions Designed to Improve How Members of the General Public Follow Instructions to Take Antibiotics

NANot yet recruitingINTERVENTIONAL
Enrollment

7,000

Participants

Timeline

Start Date

August 31, 2025

Primary Completion Date

October 24, 2025

Study Completion Date

March 1, 2026

Conditions
Antibiotic Use
Interventions
BEHAVIORAL

Behavioural Message

"Participants are presented with an image of an antibiotic packet, that contains information about the behaviour take antibiotics exactly as prescribed. This can be delivered to participants via a QR code, or a warning message on the packet."

BEHAVIORAL

Behavioural message + positive framing

"Participants are presented with an image of an antibiotic packet, that contains information about the behaviour take antibiotics exactly as prescribed and information about AMR, framed in a positive manner. This can be delivered to participants via a QR code, or a warning message on the packet."

BEHAVIORAL

Behavioural message + negative framing

"Participants are presented with an image of an antibiotic packet, that contains information about the behaviour take antibiotics exactly as prescribed and information about AMR, framed in a negative manner. This can be delivered to participants via a QR code, or a warning message on the packet."

All Listed Sponsors
collaborator

The Behavioural Insights Team

OTHER

lead

Imperial College London

OTHER

NCT07111754 - Testing Interventions Designed to Improve How Members of the General Public Follow Instructions to Take Antibiotics | Biotech Hunter | Biotech Hunter