7,000
Participants
Start Date
August 31, 2025
Primary Completion Date
October 24, 2025
Study Completion Date
March 1, 2026
Behavioural Message
"Participants are presented with an image of an antibiotic packet, that contains information about the behaviour take antibiotics exactly as prescribed. This can be delivered to participants via a QR code, or a warning message on the packet."
Behavioural message + positive framing
"Participants are presented with an image of an antibiotic packet, that contains information about the behaviour take antibiotics exactly as prescribed and information about AMR, framed in a positive manner. This can be delivered to participants via a QR code, or a warning message on the packet."
Behavioural message + negative framing
"Participants are presented with an image of an antibiotic packet, that contains information about the behaviour take antibiotics exactly as prescribed and information about AMR, framed in a negative manner. This can be delivered to participants via a QR code, or a warning message on the packet."
The Behavioural Insights Team
OTHER
Imperial College London
OTHER