763
Participants
Start Date
August 24, 2024
Primary Completion Date
November 20, 2024
Study Completion Date
November 20, 2024
Material source: AI generated ads vs existing ads by health agency
Each participant evaluated 50 ads in random order, of which 25 were AI-generated through youth co-design process, and 25 were existing ads from official health agencies.
source labelling conditions: control condition, AI condition, health agency condition, combined condition
"Participants were randomly assigned to one of four source labelling conditions: (1) Control (ads presented without any source labelling), (2) AI condition (ads labelled with the text Made with AI), (3) Health agency condition (ads labelled with the text Made by the World Health Organization (WHO)), and (4) Combined condition (ads labelled with the text Made with AI, by the World Health Organization (WHO))."
National Centre for Youth Substance Use Research, Brisbane
The University of Queensland
OTHER