NCT06433466View on ClinicalTrials.gov

Influencer Marketing: a Survey-based Experiment

NACompletedINTERVENTIONAL
Enrollment

1,500

Participants

Timeline

Start Date

May 1, 2023

Primary Completion Date

June 30, 2023

Study Completion Date

June 30, 2023

Conditions
Vaping
Interventions
OTHER

Videos featuring influencers promoting e-cigarettes alongside healthy lifestyle activities

Young adults were randomly shown 10 videos, featuring influencers promoting e-cigarettes alongside healthy lifestyle activities (experimental group), or a healthy lifestyle activity alone (control).

Trial Locations (1)

94102

YouGov, online, Los Angeles

All Listed Sponsors
lead

University of Southern California

OTHER