Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions

NACompletedINTERVENTIONAL
Enrollment

2,051

Participants

Timeline

Start Date

June 1, 2024

Primary Completion Date

July 26, 2024

Study Completion Date

October 28, 2024

Conditions
Food SelectionHealthy EatingEating Behavior
Interventions
BEHAVIORAL

Control

Food menu will be provided as is typical for the out of home outlet

BEHAVIORAL

Product price promotions removed

Food menus with no price reductions to products

BEHAVIORAL

Bulk buy reductions removed

Food menus with bundles provided but not at reduced prices

BEHAVIORAL

Volume value pricing removed

Food menus with proportionate pricing for multi-size products

BEHAVIORAL

No price-based incentives

Food menus with no price-based incentives offered

Trial Locations (1)

L69 7ZA

University of Liverpool, Liverpool

All Listed Sponsors
collaborator

Liverpool John Moores University

OTHER

collaborator

University of Bristol

OTHER

collaborator

Economic and Social Research Council, United Kingdom

OTHER

lead

University of Liverpool

OTHER

NCT06412276 - Out-of-home Consumer Food Purchase Behaviour in the Presence and Absence of Value Pricing and Price Promotions | Biotech Hunter | Biotech Hunter