Using Behavioural and Cultural Insights to Increase Colorectal Cancer Home-testing in Croatia

A reminder letter to encourage recipients to order the colorectal cancer home testing kit, based on the current invite letter.

A reminder letter to encourage recipients to order the colorectal cancer home testing kit, with incorporates severally behaviorally informed components, including an active choice prompt, social norm, call to action, chunking and simplification.

The home testing kit is included with the reminder letter, instead of the usual process of responding to the letter to order the kit