Visual Attention to Text and Pictorial Food Labels: An Eye Tracking Experiment

NACompletedINTERVENTIONAL
Enrollment

63

Participants

Timeline

Start Date

August 2, 2023

Primary Completion Date

September 29, 2023

Study Completion Date

September 29, 2023

Conditions
Health Behavior
Interventions
BEHAVIORAL

Text only sodium label

"Warning: High in sodium. is shown in a black square label on the can of soup."

BEHAVIORAL

Icon sodium label

"Warning: High in sodium. is shown beneath a yellow triangle icon with an exclamation mark all in a black square label on the can of soup."

BEHAVIORAL

Pictorial sodium label

"Warning: High in sodium. is shown beneath an image of a spilled salt shaker, all in a black square label on the can of soup."

BEHAVIORAL

Barcode label

Barcode is shown in white square label on the can of soup

Trial Locations (1)

27599

University of North Carolina Chapel Hill, Chapel Hill

All Listed Sponsors
collaborator

National Heart, Lung, and Blood Institute (NHLBI)

NIH

lead

University of North Carolina, Chapel Hill

OTHER