"Comparing Designs for Restaurant Eco-Labels"

Participants view neutral labels (QR codes with and without neutral text) for menu items

Participants view labels with numeric text depicting the greenhouse gas emissions associated with production of the menu item

Participants view labels using text to endorse menu items as having low environmental impact

Participants view labels using icons to endorse menu items as having low environmental impact

Participants view labels using text and icons to endorse menu items as having low environmental impact