NCT05700019View on ClinicalTrials.gov

Effects of 'Pinkwashed' Alcohol Ads in an Online RCT

NACompletedINTERVENTIONAL
Enrollment

602

Participants

Timeline

Start Date

January 11, 2023

Primary Completion Date

January 19, 2023

Study Completion Date

January 19, 2023

Conditions
Breast CancerCancer
Interventions
BEHAVIORAL

Pinkwashed Advertisements

Real advertisements from alcoholic beverage companies' social media accounts that contain messaging or other features that associate the alcohol company with breast cancer awareness or research.

BEHAVIORAL

Control - Standard Advertisements

Real advertisements from the same alcoholic beverage companies' social media accounts that do not contain messaging or other features associated with breast cancer awareness or research.

Trial Locations (1)

27516

UNC - Chapel Hill, Chapel Hill

All Listed Sponsors
lead

University of North Carolina, Chapel Hill

OTHER