1,017
Participants
Start Date
December 13, 2022
Primary Completion Date
January 3, 2023
Study Completion Date
January 3, 2023
No Character Control
Participants will view images of three breakfast cereals (Frosted Flakes, Apple Jacks, Froot Loops) containing no characters.
Experimental Characters
Participants will view images of three breakfast cereals (Frosted Flakes, Apple Jacks, Froot Loops) containing their respective brand characters (e.g., Tony the Tiger) and a licensed character recently featured on these cereal brands (e.g., Buzz Lightyear).
University of North Carolina - Chapel Hill, Chapel Hill
University of North Carolina, Chapel Hill
OTHER