60,000
Participants
Start Date
April 24, 2022
Primary Completion Date
May 1, 2023
Study Completion Date
May 1, 2023
How Nudge
We will nudge participants to get mental health treatment in a mailing that details how they can go about seeking treatment.
How and Why Nudge
We will nudge participants to get mental health treatment in a mailing that details how they can go about seeking treatment and why they should go about seeking treatment.
Incentive
Participants in incentive groups will also receive a mailer that includes a an incentive to seek treatment (if they visit a therapist within 30 days, they will receive a gift card).
Wharton Marketing Department, Philadelphia
University of Pennsylvania
OTHER