Media Literacy for High School Tobacco Prevention

AD IT UP was originally developed in 2006 as a classroom-based cigarette prevention program focused on traditional media influences, and was converted to a web-based program in 2011. In 2019, the AD IT UP program was updated substantially to include other forms of tobacco, such as e-cigarettes, and other forms of media, such as social media.

The school's regular health education curriculum includes classroom lectures, hands on activities and group work.