31
Participants
Start Date
April 18, 2023
Primary Completion Date
November 28, 2023
Study Completion Date
March 10, 2024
Gain framing plus demographically targeted photos
"Gain framing: Participant feels PrEP puts her in control~Participants (majority of whom will be African American) will be shown an image of women of multiple races."
Loss framing plus demographically targeted photos
"Loss framing: Without PrEP, participant feels less in control~Participants (majority of whom will be African American) will be shown an image of women of multiple races."
Gain framing plus not demographically targeted photos
"Gain framing: Participant feels PrEP puts her in control~Participants (majority of whom will be African American) will be shown an image of an African American woman."
Loss framing plus not demographically targeted photos
"Loss framing: Without PrEP, participant feels less in control~Participants (majority of whom will be African American) will be shown an image of an African American woman."
University of North Carolina, Chapel Hill
Collaborators (1)
Gilead Sciences
INDUSTRY
University of North Carolina, Chapel Hill
OTHER