Developing and Evaluating Product Messaging

NACompletedINTERVENTIONAL
Enrollment

4,160

Participants

Timeline

Start Date

October 18, 2021

Primary Completion Date

October 28, 2021

Study Completion Date

October 28, 2021

Conditions
Cancer of ColonCancer of Rectum
Interventions
OTHER

Control

Participants will complete a shopping task in the online grocery store, and the products that contain red meat will not have warning labels or a 30% increase in price.

OTHER

Warning Labels

While completing the shopping task in the online grocery store, the health and environmental warning labels will appear next to the image of every product that contains red meat.

OTHER

Tax

While completing the shopping task in the online grocery store, all products containing red meat will have a 30% increase in price.

OTHER

Combined Warning Labels and Tax

While completing the shopping task in the online grocery store, all products containing red meat will have the health and environmental warning labels appear next to the product image and a 30% increase in price.

Trial Locations (1)

27516

Carolina Population Center, Chapel Hill

All Listed Sponsors
collaborator

Wellcome Trust

OTHER

collaborator

University of Edinburgh

OTHER

collaborator

National Heart, Lung, and Blood Institute (NHLBI)

NIH

lead

University of North Carolina, Chapel Hill

OTHER

NCT04716010 - Developing and Evaluating Product Messaging | Biotech Hunter | Biotech Hunter