686
Participants
Start Date
October 6, 2020
Primary Completion Date
May 28, 2021
Study Completion Date
September 25, 2021
Girl's room video
"Girls Room, a body image mini-series, developed in collaboration with Lena Waithe, Dove and CAR.~Video content was informed by empirical evidence related to body image prevention and intervention. The series consists of five, 3-minute videos.~The videos follow the lives of a 5 best friends, and each video targets a key risk factor for body image:~1. Appearance comparison~2. Body appreciation~3. Body talk~4. Body functionality~5. Appearance teasing \& bullying~6. Appearance focus~The five videos aired on Instagram TV (IGTV) in March 2020."
Control video - Chicken Girls
Chicken Girl's Episode - appearance neutral episode matched for target audience and video length
MetrixLab, London
Unilever R&D
INDUSTRY
University of the West of England
OTHER