A Default Option for Health: Improving Nutrition Within the Financial and Geographic Constraints of Food Insecurity

The default option is a behavioral economics construct that refers to the option a consumer selects if no active choice is made (e.g. opt-out 401K plans, which significantly increase enrollment, compared to active sign up). Participants in the default condition were presented with a prefilled online shopping cart containing groceries that met nutritional requirements based on participants' gender and age.

The nutrition education materials were adapted from materials currently utilized by the Supplemental Nutrition Assistance Education Program