Evaluation of the Novel Use of Gamification With Alternative Goal-setting Experiences

Participants in the choice + immediate goal arm will choose a step goal and must attempt to achieve this new step goal immediately at the start of the study.

Participants in the choice + gradual goal arm will choose a step goal and will gradually work towards the chosen step goal over the first 8-weeks of the study.

Participants in the assigned + immediate goal arm will be assigned a step goal and must attempt to achieve this new step goal immediately at the start of the study.

Participants in the assigned + gradual goal arm will be assigned a step goal and will gradually work towards the chosen step goal over the first 8-weeks of the study.

Participants will receive daily performance feedback on their daily step count.

All participants in the intervention arms will be entered into a gamification platform that has points and levels designed to incorporate insights from behavioral economics.