The Philani Mobile Video Intervention for Exclusive Breastfeeding (MOVIE) Study

NACompletedINTERVENTIONAL
Enrollment

1,504

Participants

Timeline

Start Date

November 5, 2018

Primary Completion Date

March 31, 2020

Study Completion Date

March 31, 2020

Conditions
Exclusive BreastfeedingInfant Feeding Practices
Interventions
BEHAVIORAL

Philani Intervention Model+MOVIE (PIM+M)

The PIM+M intervention will involve the integration of the mobile video intervention into the standard perinatal counseling program offered by the intervention mentor-mothers. MOVIE intervention videos are narrated in English and isiXhosa, the languages spoken most widely among the study participants. Teaching videos are short (2-5 min.) and use simple language, avoiding medical jargon. The modularity of the videos facilitates delivery in any order and thus, they can be deployed at the discretion of each skilled mentor-mother, such that the health messages delivered are aligned with the individual needs of each participant at each perinatal stage. All videos will be administered at least once to each participant in the intervention group during the study period.

BEHAVIORAL

Philani Intervention Model (PIM)

The Philani Intervention Model (PIM) describes a structured program of antenatal and postnatal home-visits covering foundational health promotion topics including nutrition in pregnancy, infant feeding, newborn care and maternal mental health among others.

Trial Locations (1)

7784

Philani Maternal Child Health and Nutrition Trust, Khayelitsha

All Listed Sponsors
collaborator

Heidelberg University

OTHER

collaborator

University of Stellenbosch

OTHER

collaborator

University of Cape Town

OTHER

collaborator

Stanford University

OTHER

lead

Charles G. Prober

OTHER

NCT03688217 - The Philani Mobile Video Intervention for Exclusive Breastfeeding (MOVIE) Study | Biotech Hunter | Biotech Hunter