1,381
Participants
Start Date
July 31, 2016
Primary Completion Date
August 31, 2017
Study Completion Date
August 31, 2017
Crowdsourced intervention
The crowdsourced intervention is composed of three phases that cumulatively draw on crowd wisdom to engage the community: (1) a crowdsourcing contest to solicit optimal images/concepts/taglines; (2) a designathon to formulate optimal HIV testing campaigns; (3) a process of localization unique to each of the eight cities.
Traditional intervention campaign
The pre-intervention period will include conventional HIV testing campaigns organized by local CDC, Community-Based Organization (CBO), and partners. These are typically designed by experts and social marketing companies.
National Institute of Allergy and Infectious Diseases (NIAID)
NIH
UNC-South China STD Research Training Center
UNKNOWN
UNC Center for AIDS Research
UNKNOWN
SESH Global
UNKNOWN
Guangdong Provincial Center for Skin Diseases and STI Control
UNKNOWN
London School of Hygiene and Tropical Medicine
OTHER
University of Bristol
OTHER
Shandong University
OTHER
Shandong Province Centers for Disease Control and Prevention
OTHER
Guangdong Center for Disease Prevention and Control
OTHER_GOV
University of North Carolina, Chapel Hill
OTHER