51
Participants
Start Date
October 31, 2007
Primary Completion Date
September 30, 2011
Study Completion Date
January 31, 2012
Marketing program to motivate exercise class participation
Using qualitative research methods, a targeted social marketing program, including a 'marketing toolkit,' was developed to motivate participation in exercise classes by older adult members of churches. The Health Belief and Transtheoretical Models formed the theoretical basis for the social marketing planning process and guided program design. The marketing program aimed to increase exercise class attractiveness, usability, and uptake by reducing barriers and costs, and using messaging about benefits and enhanced convenience to motivate participation. The intervention was implemented through churches.
University of Colorado Health Sciences Center, Denver
Colorado Department of Public Health and Environment, Grand Junction
Centers for Disease Control and Prevention
FED
Colorado State University
OTHER
Colorado Department of Public Health and Environment
OTHER_GOV
University of Utah
OTHER
University of Colorado, Denver
OTHER