1,257
Participants
Start Date
April 24, 2025
Primary Completion Date
May 4, 2025
Study Completion Date
May 4, 2025
Modified Risk Claim Type - None
Participants will view smokeless tobacco ads with no modified risk claim (control)
Product Brand - General Snus
Participants will views ads for the smokeless tobacco brand General Snus
Product Brand - Copenhagen
Participants will views ads for the smokeless tobacco brand Copenhagen
Modified Risk Claim Type - Multiple Diseases
Participants will view smokeless tobacco ads with a claim about lower risks for multiple diseases
Modified Risk Claim Type - Lung Cancer
Participants will either view smokeless tobacco ads with a modified risk claim about lower risks for lung cancer only
Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick
National Cancer Institute (NCI)
NIH
Rutgers, The State University of New Jersey
OTHER