470
Participants
Start Date
January 8, 2025
Primary Completion Date
August 15, 2025
Study Completion Date
August 15, 2025
Purchase Behavior - (Non-CBD ads)
Participants will complete 1 shopping visit and will be randomly assigned to one of 2 conditions: 1) non-CBD advertising (control condition) or 2) CBD advertising (experimental condition). Each condition will have approximately 20 advertisements. In each condition, the Participant will be asked to purchase 3 products.
Purchase Behavior - (CBD ads)
Participants will complete 1 shopping visit and will be randomly assigned to one of 2 conditions: 1) non-CBD advertising (control condition) or 2) CBD advertising (experimental condition). Each condition will have approximately 20 advertisements. In each condition, the Participant will be asked to purchase 3 products.
Wake Forest University Health Sciences, Winston-Salem
National Institute on Drug Abuse (NIDA)
NIH
Wake Forest University Health Sciences
OTHER