3,409
Participants
Start Date
October 28, 2024
Primary Completion Date
November 24, 2024
Study Completion Date
November 24, 2024
Group 1 Not an ad disclosure
Same social media post viewed as all other groups. @brandname in the narrative body of the social media post; #NotAnAd in the narrative body of the social media post
Group 2 Basic Disclosure
Same social media post viewed as all other groups. @brandname in the narrative body of the social media post; #ad in the narrative body of the social media post
Group 3 Basic + Paid Partnership Disclosure
"Same social media post viewed as all other groups. COI disclosures include paid partnership in the header and a tag for the industry partner; @brandname and #ad immediately at the beginning of the narrative body of the social media post;~#ad and #sponsored at the bottom of the narrative body of the social media post."
Control
No COI disclosure elements (i.e. no hashtags ). Only the @brandname is included within the narrative body of the social media post.
Group 4 Basic + Paid Partnership + Image label
"Same social media post viewed as all other groups. COI disclosures include paid partnership in the header and a tag for the industry partner; @brandname and #ad immediately at the beginning of the narrative body of the social media post; #ad and #sponsored at the bottom of the narrative body of the social media post; #ad (black text, white background) appears on the photo associated with the social media post"
University of Ontario Institute of Technology, Oshawa
University of Ontario Institute of Technology
OTHER