The Feasibility of Using the PulsePoint to Facilitate Overdose Education and Naloxone Distribution

Push messages will be developed based on best practice recruitment principles in cooperation with an external marketing team and then reviewed and finalized by the study team. Messages will be different each month and sent across 12 months. The monthly time frame was selected based on our need to balance contact with responders and research or expert opinions on push messaging saturation.

These messages are similar to content in the standard push messages but are customized to address common misperceptions about opioid overdose and naloxone.