1,236
Participants
Start Date
September 5, 2024
Primary Completion Date
October 21, 2024
Study Completion Date
October 21, 2024
Intervention ads
The ads will be on topics to encourage quitting smoking, formatted as multi-color text with graphic elements. Trial investigators developed the ads and optimized them to be readable when delivered in an SMS text message.
Control ads
The ads will be on topics unrelated to quitting smoking, formatted as black text on a white field. Trial investigators developed the ads and optimized them to be readable when delivered in an SMS text message.
University of North Carolina, Chapel Hill
Food and Drug Administration (FDA)
FED
National Institute on Drug Abuse (NIDA)
NIH
UNC Lineberger Comprehensive Cancer Center
OTHER