1,600
Participants
Start Date
December 22, 2023
Primary Completion Date
December 31, 2024
Study Completion Date
December 31, 2024
Group 1 (I x S x S x F)
Experimental message: Individual x Safety x Storytelling x Factual
Group 2 (O x S x S x F)
Experimental message: Organization x Safety x Storytelling x Factual
Group 3 (I x E x S x F)
Experimental message: Individual x Effectiveness x Storytelling x Factual
Group 4 (O x E x S x F)
Experimental message: Organization x Effectiveness x Storytelling x Factual
Group 5 (I x S x S x M)
Experimental message: Individual x Safety x Storytelling x Misinformation
Group 6 (O x S x S x M)
Experimental message: Organization x Safety x Storytelling x Misinformation
Group 7 (I x E x S x M)
Experimental message: Individual x Effectiveness x Storytelling x Misinformation
Group 8 (O x E x S x M)
Experimental message: Organization x Effectiveness x Storytelling x Misinformation
Group 9 (I x S x D x F)
Experimental message: Individual x Safety x Scientific data x Factual
Group 10 (O x S x D x F)
Experimental message: Organization x Safety x Scientific data x Factual
Group 11 (I x E x D x F)
Experimental message: Individual x Effectiveness x Scientific data x Factual
Group 12 (O x E x D x F)
Experimental message: Organization x Effectiveness x Scientific data x Factual
Group 13 (I x S x D x M)
Experimental message: Individual x Safety x Scientific data x Misinformation
Group 14 (O x S x D x M)
Experimental message: Organization x Safety x Scientific data x Misinformation
Group 15 (I x E x D x M)
Experimental message: Individual x Effectiveness x Scientific data x Misinformation
Group 16 (O x E x D x M)
Experimental message: Organization x Effectiveness x Scientific data x Misinformation
London School of Hygiene and Tropical Medicine, London
London School of Hygiene and Tropical Medicine
OTHER
Nagasaki University
OTHER
The University of Hong Kong
OTHER