Evaluation of Mailers Promoting Mammogram Screening

The postcard includes appeals to get annual mammograms and provides information for ordering a mammogram.

Pink socks are included in the mailer. The gift increases salience of the mailer and it potentially promotes reciprocation from the recipient in the form of ordering a mammogram.

The postcard is enhanced with language that frames the situation in terms of losses. It also uses fear appeals by stating the risks of breast cancer, while also stating that a mammogram screening is an accessible way to address those risks.