Trial of a Social Marketing Campaign to Increase HPV Vaccination Among Mexican American Children

All participants, after consent, will be asked to complete the study contact form and then complete a baseline assessment with the RSA. This baseline assessment will take approximately 5 minutes.

Participants randomly assigned to the text messaging group will receive a text message reminding them of their child's vaccination eligibility once a week, starting one week after exposure to the social marketing campaign and time of consent.

Participants in this arm will receive no additional vaccination reminders.