1,440
Participants
Start Date
February 28, 2015
Primary Completion Date
March 31, 2018
Study Completion Date
March 31, 2018
Control Group
Generic Video about organ donation
Targeted Intervention
an educational video produced in partnership with the community of black men including customers, employees, and owners of BOBs. Video production was informed by entertainment education models and produced with experts including an Academy Award winning filmmaker.
Tailored Intervention
Videos with content individualized to participant's pre-intervention Organ Donation Belief Index (ODBI).
New York University School of Medicine, New York
NYU Langone Health
OTHER