14,597
Participants
Start Date
February 28, 2015
Primary Completion Date
February 29, 2016
Study Completion Date
February 29, 2016
Neutral text message reminder
"Your cervical smear test is due. To book please call \<xxxxxxxxxxx\>"
Messenger text message reminder
"\<GP NAME\>: Your cervical smear test is due. To book please call \<xxxxxxxxxxx\>"
Social Norms A reminder
"Last year in Hillingdon 7 out of 10 women took part in cervical screening. Your cervical smear test is due. To book please call \<xxxxxxxxxxx\>"
Social Norms B reminder
"Last year 12000 women in Hillingdon took part in cervical screening. Your cervical smear test is due. To book please call \<xxxxxxxxxxx\>"
Framed Gain text reminder
"Cervical cancer screening saves 4500 lives in England every year. Your cervical smear test is due. To book please call \<xxxxxxxxxxx\>"
Framed Loss text reminder
"Failing to attend cervical screening could lead to 4500 avoidable deaths in England each year. Your cervical smear test is due. To book please call \<xxxxxxxxxxx\>"
Department of Surgery and Cancer, St Mary's Campus, Praed Street, Imperial College London, London
Sarah Huf
OTHER