287
Participants
Start Date
June 30, 2013
Primary Completion Date
December 31, 2015
Study Completion Date
December 31, 2015
Use of internet based social marketing intervention
"Eleven counties in Kentucky will be targeted with ads on Google and Facebook that direct adolescent mothers to an Internet-based social marketing intervention. The ads will be implemented using Facebook's and Google's ad network. The ads are setup, configured, and adjusted online. Facebook has identified key words that are recommended for adolescent mothers: 16 and pregnant, teen mom,' and names of television shows with subject matter specific to adolescent mothers. We will target the ads to correspond to a geographical area that specifies a distance from the largest city in each county, and we will specify county lines. Ads will only appear on the Internet in the counties that are targeted for the intervention."
No use of social media
No social media ads will be available in these counties.
Three Rivers, Carrollton
Hands Program of Kenton County (Young Families of Children, Inc), Covington
Three Rivers Health Department, Owensboro
Lake Cumberland Health Department, Somerset
Lincoln Trail Health Department, Elizabethtown
St. Joseph Hospital, Lexington
University of Louisville Hospital, Louisville
Hands Program of Boone and Campbell Counties (Every Child Succeeds), Newport
National Institute of Nursing Research (NINR)
NIH
University of Louisville
OTHER