11,413
Participants
Start Date
December 31, 2012
Primary Completion Date
October 31, 2013
Study Completion Date
October 31, 2014
Facebook app - condition t
Application components hypothesized to increase the duration (t, time) that a participant spends using the application.
Facebook app - condition z
Application components hypothesized to increase the number of friends that a user has that are eligible to install the application.
Facebook app - condition B-active
Application components hypothesized to increase the contagiousness of the app by increasing a users ability and desire to proactively contact others.
Facebook app - condition B-passive
Application components hypothesized to increase the contagiousness of the app by increasing the passive diffusion of information from the user to their friends.
Truth Initiative, Washington D.C.
Truth Initiative
OTHER