17,422
Participants
Start Date
September 30, 2012
Primary Completion Date
July 2, 2017
Study Completion Date
July 2, 2017
Anti-smoking social marketing campaign
We will utilize industry market research tools to define the target audience (segment of community with high smoking prevalence and high social influence) and directly counter tobacco industry lifestyle marketing strategies through local promotion of a smokefree brand and branded bar and club events.
University of California, San Francisco, San Francisco
National Cancer Institute (NCI)
NIH
University of California, San Francisco
OTHER