1,034
Participants
Start Date
October 31, 2011
Primary Completion Date
May 31, 2012
Study Completion Date
October 31, 2013
CIS - telephone cessation quitline counseling
Up to 5 total tobacco cessation counseling calls
Lozenge - nicotine mini-lozenges
2-week starter pack of nicotine mini-lozenges
Emails - Brief smoking prevention messages
Brief email messages that could be accessed by any computer or mobile device that allowed email receipt
Full website - standard smokefree.gov website content
Over 50 web pages of resources for quitting smoking, including interactive features and referral links
Lite website - lite version of smokefree.gov
Reduced version of the smokefree.gov website developed for the research; reduced number of web pages and external links (considered a placebo intervention)
Full mailed booklet - NCI's detailed 36-page quit guide
NCI's Clearing the Air brochure for preparing to quit, quitting and preventing relapse
brief mailed booklet - smaller version of NCI's booklet
12-page booklet developed by the investigators for the research (considered to be placebo intervention)
University of Wisconsin Center for Tobacco Research and Intervention, School of Medicine and Public Health, Madison
National Cancer Institute (NCI)
NIH
Fred Hutchinson Cancer Center
OTHER
University of Wisconsin, Madison
OTHER